Privacy & Cookies

As our goal is to secure your access to clean water, the question of your Personal Data security is as important to us. Below we explain what, how and why your information is collected, stored, processed and used.

Our approach to your personal data in few lines:

  • We only use your data to improve your experience with us.
  • We minimize your information footprint collecting only the data which we need to serve your best interests and deleting it once it is no longer used.
  • Your data is stored securely. Only relevant people, software and hardware ever come into contact with it.
  • We’ll try to take the complexity out of speaking about personal data with you.
  • We do not spam you with irrelevant ads. Уou get to decide what and how you hear from us.

Protecting Your Privacy

At Aquaphor, we emphasize the importance of providing security and peace of mind to our customers, whether it comes to providing you with quality products or protecting your privacy during your visit to our websites. If you have any questions about how we Protect Your Privacy, send us a message at

For all our services, the data controller — the company that’s responsible for your privacy — is AQUAPHOR International OÜ Limited.

Contents of this page:
  • How we use your information
  • How we share your information
  • Marketing messages
  • Seeing adverts for online
  • Your information and countries outside Europe
  • Keeping your information
  • Your rights
  • Changes to how we protect your privacy
  • Cookies
  • How to contact us

How we use your information

Your information is used in a number of ways. Below we elaborate on what we do and why we do it regarding your information.

Your name and contact details

How we use your name & contact details Why we need them
Process your orders and deliver your purchases to you They are essential to perform our contract with you. We need your name and contact details to send your order.
Send you service messages by text or e-mail, such as order updates or product maintenance reminder. To perform our contract with you (so you can tell when your order is coming and it’s really what you wanted)
Sending you information by email, SMS, or post, about our new products and services To keep you up to date. We only send this with your permission
Fraud prevention and detection To prevent and detect fraud against either you or Aquaphor. Sadly, it happens sometimes
Showing you adverts as you browse the web So you can see our best deals. We really try to minimize the noise.
Finding out which products you, and other customers, like To ensure we are giving you what you want, and to stay ahead of the competition

Your payment information

We use safe third party payment acquiring services, so we do not regularly receive your payment information, however sometimes — for example, when you choose to pay by phone — we need to collect your credit card information, to acquire your payment. We don’t keep payment information.

How we use your payment information Why we need it
Take payment and give refunds To perform our contract with you
Fraud prevention and detection To prevent and detect fraud against either you or Aquaphor. Sadly, it happens sometimes.

Your contact history with us
What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How we use your contact history Why we need it
Provide customer service and support To perform our contract with you. We’re not abandoning you even after you’ve bought our stuff.
Train our staff So that, when you contact us, you get the best customer service we can provide

Your purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time

How we use your purchase history and saved items Why we need them
Sell you things To perform our contract with you — if you can’t put stuff into a basket, you can’t buy it!
Provide customer service and support, and handle returns To perform our contract with you. It’s easy to forget the exact name of the product given its long service intervals.
Finding out what you, and other customers, like To ensure we are giving you what you want, and to stay ahead of the competition

Information about your phone or laptop, and how you use our website
Information you give us when you browse our website, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.

How we use information about your phone or laptop, and how you use our website Why we need them
Improve our website and set default options for you (such as language and currency) To give you the best possible browsing and shopping experience
Protect our website To prevent and detect fraud against either you or Aquaphor and to meet our legal obligations about looking after your data.

Information from accounts you link to us
What we do if you link your Twitter, Facebook or other social media accounts to us

How we use information from accounts you link to us Why we need it
To enable you to log into our website simply and easily without having to create a specific account To make it easier for you to use and purchase those items you want!
To provide product recommendations and personalised customer support So you can quickly spot products which improve your living

Your responses and submissions to surveys, competitions and promotions

How we use information from accounts you link to us Why we need them
Run the survey, competition or promotion To perform our contract with you. How else will you know you are the winner?

You may choose not to give us some or all of this personal information, and in the result, you may not be able to buy from the website or receive the optimal overall customer experience. But that is up to you and we’ll support your decision.

We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including research, data analysis, improving our website, IT systems, and developing new products and services. We also share this information with third parties.

Sharing your information

No part of your personal data will ever be sold to anybody – including your name, address, email address or credit card information. We share your data with the following categories of companies as they allow us to better provide our services to you, as set out in this statement:

  • Companies in the Aquaphor group, as sometimes different business units of our group are responsible for different activities
  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
  • Credit reference agencies, law enforcement, and fraud prevention agencies, so we can help tackle fraud
  • Companies approved by you, such as social media websites (if you choose to link your accounts to us).

We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing messages

If you have agreed to it, we’ll send you marketing messages by email, text, to let you know about what we have to offer and to help you see and find our products.

How to stop marketing messages from
You can stop receiving marketing messages from us at any time.
You can do this:
  • By clicking on the ‘unsubscribe’ link in any email
  • By contacting our

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. Note, that updating your preferences in all our systems may take a few days, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or product service notifications).

Seeing adverts for online

We engage in online advertising, also to let you know what we have to offer and to help you see and find our products.

Like many companies, we target Aquaphor banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some websites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of Aquaphor (for example, your Aquaphor browsing history, and the content you read on Aquaphor) or on Aquaphor banners or ads you have previously clicked on.

Your information and countries outside Europe

We have several business sites in countries outside Europe, that perform functions including R&D, procurement, production, quality assurance, marketing, sales, order fulfillment, and customer support. Not all of them relate with you directly, however, some may use the data we hold about you to perform our contract with you.

In particular, the USA is not a country in respect of which there is a European Commission decision of adequacy, and we protect your privacy and your rights through the use of the European Commission’s standard data protection clauses. More information about these is available here

Keeping your information

We’ll hold on to your information for as long as is needed to be able to provide the services to you, including customer support-related procedures, reporting, and trend analysis.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information longer.

Your rights

You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator
If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the Aquaphor website or other Aquaphor services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Aquaphor.


We use cookies on our website. For more information on cookies, please see our cookie policy.

How to contact us

We always want to hear from our customers (especially if you feel we could do better).
If you

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above or have a complaint

please don’t hesitate to contact our Customer Support team at, who will be happy to answer any questions you may have.

You can also contact our privacy team by dropping us a line at Or if you’d like to, you can write to us at:
AQUAPHOR International OÜ:
2A Lev Tolstoi str.,
Estonia, 40231.

Updated 01.05.2018

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