As our goal is to secure your access to clean water, the question of your Personal Data security is as important to us. Below we explain what, how and why your information is collected, stored, processed and used.
Our approach to your personal data in few lines:
At Aquaphor, we emphasize the importance of providing security and peace of mind to our customers, whether it comes to providing you with quality products or protecting your privacy during your visit to our websites. If you have any questions about how we Protect Your Privacy, send us a message at dataprotection@aquaphor.com
For all our services, the data controller — the company that’s responsible for your privacy— is Electrophor Inc.
Contents of this page:Your information is used in a number of ways. Below we elaborate on what we do and why we do it regarding your information.
Your name and contact details
| How we use your name & contact details | Why we need them |
| Process your orders and deliver your purchases to you | They are essential to perform our contract with you. We need your name and contact details to send your order. |
| Send you service messages by text or e-mail, such as order updates or product maintenance reminder. | To perform our contract with you (so you can tell when your order is coming and it’s really what you wanted) |
| Sending you information by email, SMS, or post, about our new products and services | To keep you up to date. We only send this with your permission |
| Fraud prevention and detection | To prevent and detect fraud against either you or Aquaphor. Sadly, it happens sometimes |
| Showing you Aquaphor.com adverts as you browse the web | So you can see our best deals. We really try to minimize the noise. |
| Finding out which products you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Your payment information
We use safe third party payment acquiring services, so we do not regularly receive your payment information, however sometimes — for example, when you choose to pay by phone – we need to collect your credit card information, to acquire your payment. We don’t keep payment information.
| How we use your payment information | Why we need it |
| Take payment and give refunds | To perform our contract with you |
| Fraud prevention and detection | To prevent and detect fraud against either you or Aquaphor. Sadly, it happens sometimes. |
Your contact history with us
What you’ve said to us — for example, over the phone, on instant chat, or on social media.
| How we use your contact history | Why we need it |
| Provide customer service and support | To perform our contract with you. We’re not abandoning you even after you’ve bought our stuff. |
| Train our staff | So that, when you contact us, you get the best customer service we can provide |
Your purchase history and saved items
What you’ve bought and what you’ve stored in your basket for another time
| How we use your purchase history and saved items | Why we need them |
| Sell you things | To perform our contract with you — if you can’t put stuff into a basket, you can’t buy it! |
| Provide customer service and support, and handle returns | To perform our contract with you. It’s easy to forget the exact name of the product given its long service intervals. |
| Finding out what you, and other customers, like | To ensure we are giving you what you want, and to stay ahead of the competition |
Information about your phone or laptop, and how you use our website
Information you give us when you browse our website, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.
| How we use information about your phone or laptop, and how you use our website | Why we need them |
| Improve our website and set default options for you (such as language and currency) | To give you the best possible browsing and shopping experience |
| Protect our website | To prevent and detect fraud against either you or Aquaphor and to meet our legal obligations about looking after your data. |
Information from accounts you link to us
What we do if you link your Twitter, Facebook or other social media accounts to us
| How we use information from accounts you link to us | Why we need it |
| To enable you to log into our website simply and easily without having to create a specific account | To make it easier for you to use aquaphor.com and purchase those items you want! |
| To provide product recommendations and personalised customer support | So you can quickly spot products which improve your living |
Your responses and submissions to surveys, competitions and promotions
| How we use information from accounts you link to us | Why we need them, |
| Run the survey, competition or promotion | To perform our contract with you. How else will you know you are the winner? |
You may choose not to give us some or all of this personal information, and in the result, you may not be able to buy from the website or receive the optimal overall customer experience. But that is up to you and we’ll support your decision.
We also anonymize and aggregate personal information (so that it does not identify you) and use it for purposes including research, data analysis, improving our website, IT systems, and developing new products and services. We also share this information with third parties.
No part of your personal data will ever be sold to anybody – including your name, address, email address or credit card information. We share your data with the following categories of companies as they allow us to better provide our services to you, as set out in this statement:
We may provide third parties with aggregated but anonymized information and analytics about our customers and, before we do so, we will make sure that it does not identify you.
If you have agreed to it, we’ll send you marketing messages by email, text, to let you know about what we have to offer and to help you see and find our products.
How to stop marketing messages from aquaphor.comOnce you do this, we will update your profile to ensure that you don’t receive further marketing messages. Note, that updating your preferences in all our systems may take a few days, so you might get messages from us while we process your request.
Stopping marketing messages will not stop service communications (such as order updates or product service notifications).
We engage in online advertising, also to let you know what we have to offer and to help you see and find our /products.
Like many companies, we target Aquaphor banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some websites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of Aquaphor (for example, your Aquaphor browsing history, and the content you read on Aquaphor) or on Aquaphor banners or ads you have previously clicked on.
We have several business sites in countries outside Europe, that perform functions including R&D, procurement, production, quality assurance, marketing, sales, order fulfillment, and customer support. Not all of them relate with you directly, however, some may use the data we hold about you to perform our contract with you.
In particular, the USA is not a country in respect of which there is a European Commission decision of adequacy, and we protect your privacy and your rights through the use of the European Commission’s standard data protection clauses. More information about these is available here http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX:32010D0087
We’ll hold on to your information for as long as is needed to be able to provide the services to you, including customer support-related procedures, reporting, and trend analysis.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information longer.
You have a lot of rights relating to your personal information:
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the Aquaphor website or other Aquaphor services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Aquaphor.
We use cookies on our website. For more information on cookies, please see our cookie policy.
We always want to hear from our customers (especially if you feel we could do better).
If you
please don’t hesitate to contact our Customer Support team at support@aquaphor.com, who will be happy to answer any questions you may have.
You can also contact our privacy team by dropping us a line at dataprotection@aquaphor.com. Or if you’d like to, you can write to us at:
Electrophor:
199 Priscilla road,
Woodmere, NY, 11598-1817,
United States.
Updated 01.05.2018
